Social Media News reported in June that 15 million Australians are active users on Facebook, with 50% of those users logging onto Facebook at least once a day. That’s 60% of the country’s population! This massive amount of activity should be enough for any small business to seriously consider the need for a Facebook Business Page.
Real estate agents have a lot to gain from setting up a page which is free and easy to use. It also helps keep your personal life separate from your work life. And really, who wants a psycho buyer connecting with you on your private Facebook page? #awkies
So, if you’re a real estate agent and haven’t got a Facebook Business Page yet, here are 5 reasons why you need to hop on board the Facebook Business Page train:
1. Potential buyers and sellers expect that you have one
Consider a Facebook page the equivalent of a Yellow Pages listing in the 1990s. A business page is a one-stop shop for potential clients to look you up, read reviews, find your location and instantly get in touch with you via Messenger. They can also view your opening hours. Actually, disregard that one, you’re a real estate agent – you work 24/7 right?!
2. Publishing tools
The best reason to have a Facebook Business Page (in my humble opinion) is the access you get to using their publishing tools. The publishing tools allow you to manage your marketing more efficiently, but my favourite reason for this tool is the ability to schedule posts. This allows you to publish a weeks’ worth of content (also known as batching) in minutes.
If you want to take your content marketing to the next level, the insights tab on your page will provide you with loads of interesting data. I could write an entire blog about Facebook insights, but in a nutshell, by using the insights tab you can check how many likes you have, engagement you’ve received, reach etc. This is a good way to see what posts are popular and what’s been a flop so you can tailor your marketing towards what works for you.
4. Facebook Advertising
Facebook Ads (I’m not talking about boosting; I’m talking paid ads) are a cost-effective way to generate leads for yourself as an agent. You can do them yourself or hire an agency to do them on your behalf. You can also use Facebook Ads to market a property. This is a relatively new concept and not every agent is doing them. Offering Facebook Ads as an add on in your marketing package is an affordable extra service that might set you apart from other agents in your area.
5. Spy on your competitors
Real estate can be cutthroat, ruthless and competitive. Therefore, it doesn’t hurt to keep an eye on what your competition is up too. But you can put away the upside down newspaper, dark sunglasses and fake moustache because now you can use Facebook to spy on your competitor’s pages. Once you’ve reached 100 followers, you can use the “Pages to Watch” feature to track what your competitors are doing on their business pages. Use this tool to see what content your competition has been posting and see what’s been working for them.
If the above 5 reasons haven’t got you motivated enough to start a business page, there are also other benefits such as building brand awareness, boosting your SEO, driving traffic to your website and many more. If you’ve been sitting on the fence about creating your own business page, take the leap and sign up – you won’t regret it!
For more information about content creation and social media management, check out the rest of my blogs here.