natasha d’arcy | specialised real estate copywriter

Compelling real estate copy that converts

Real estate agents are some of the busiest people I know. It’s a 24 hour / 7 day a week gig where everything is urgent – including your property copy.

Poorly written and boring copy not only looks unprofessional, it will also fail to convert the buyer.

An experienced real estate copywriter can:

  • Entice buyers with engaging property descriptions that tell a story
  • Attract sellers through your website, blogs and socials by making you stand out from the crowd
  • Present you and your brand in a professional light with quality content backed up with good spelling and grammar

A full range of property copywriting services are available below:

What I Can Do For You

Ad Copy


Letters & brochures

Email Newsletters


Agent/agency bios

Video scripts

Website content

Ad copy (property description)

Ensuring your property description is compelling and engaging is crucial for converting buyers. But it can be a challenge for a busy agent to come up with creative copy for each and every home. That’s why I created Write My Ad. I take the time your property deserves to craft a description that is unique to your home.

Many agents are reluctant to use a traditional copywriter because of the exorbitant costs and lengthy briefings and inspections. At Write My Ad, our point of difference is that we offer 3 affordable packages and don’t require onsite inspections saving you time and money. Just upload the property specs and photos and I’ll take care of the rest. Our listing descriptions are suited to a range of print and online media and can be used on agency websites and listing portals including and Domain.



Having a digital presence online is essential for real estate agent marketing. Whether you are working solo or in a team, whether you operate as a franchise or an independent agency – creating a regular blog can do amazing things for your business. Here are 3 reasons why you should have a real estate blog incorporated into your marketing strategy.

1. Establish yourself as the local market expert

By blogging about the local market, tips and tricks, advice and publishing guides will set you apart from other agents in the area.

2. Community engagement

Potential buyers and sellers will relate to you if they see you participating and endorsing local events in within the area.

3. Potential leads

Continuing to provide information of value will help drive business to your inbox. Every blog should have a call to action making it easy for the reader (potential seller) to connect with you.

Letters & brochures

Whilst we’ve seen an increase in digital marketing, there is no replacing a good old-fashioned letter. Written professionally, without all the sales gimmicks and buzzwords, traditional mail outs still yield results and are very effective in seasonal marketing campaigns.

email newsletters

Many agents/agencies regularly send a newsletter via email to keep their buyers and sellers updated. Your newsletter is an opportunity to connect with vendors and provide them value by discussing the latest trends, news and the state of the market. It’s also a good opportunity to showcase your success with an awesome result you’ve had or testimonial enhancing your credibility.


Have you got an interesting or unusual home on the market? A real estate editorial, either online or in print is a fabulous way to gain publicity and extra exposure. But getting the local journalist to pick up the story can be difficult. Increase your chances by engaging Write My Ad to write the story in advance. It’s easier to pitch to the local papers and provides more incentive to the journalist when the story is already written.

Agent / Agency Bios

Need to freshen up your agent/agency profile? It’s one of those things we forget about, but vendors will take the time to read it when choosing their agent. And it’s everywhere! Your bio can be found on, Rate My Agent, your website and in your listing kit. It’s critical to keep it up-to-date so that you can broadcast your latest achievements and success.

Video Scripts

Are you filming a property video but have no idea what to say? We can write a script for you to help you deliver a Logie award-winning performance.

Website Content

Just like your agent biography, from time to time your website needs a refresh. When you upgrade your website, it is the perfect time to update your content. We can work with your web developer to come up with some killer copy to entice the reader to continue to click.

Prices for copywriting services start from $49+GST.

For further information regarding pricing, please send an email to to discuss your project and I’ll provide you with a free quote.  

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